Art of Public Speaking:
If you want your handout material to be kept forever, according to the
art of public speaking you must give each audience member a reason to
keep it. I do this by strategically adding important reference material
to EACH PAGE of the speaking handout. This material was picked
specifically for that day's audience.
The reference items could be important phone numbers, web site
addresses, book titles, or even humor that applies to the audience*s
industry. A tip from the art of public speaking is the reason the
information isn't put on one page at the back of the handout is because
that page could be torn off and the rest of the handout thrown away.
Don't forget to put your contact information on every page of the
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