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Art of Public Speaking:

COOL COLOR COMMENTARY

Flip Chart Color
An artist in the art of public speaking can use color for maximum
benefit...
  • Black, green and blue inks have the greatest visibility which make them easier to read, even from a distance.
  • Blue is the most pleasing color to look at with red coming in second
    (note: pleasing to look at and visibility are not the same)
  • Do not do the whole flip chart in red ink.
  • Avoid  the colors: purple, brown, pink and yellow.
  • Permanent markers give the most vivid color but dry out faster if you
    leave the cap off. They also can bleed through to the next page.
    Forget trying to get the ink out of your clothes.
  • Water colors are less vivid and squeak when you write. Luckily this ink will wash
    out of clothing and just about anything else.

Use Color Thoughtfully
As an artist in the art of public speaking you catch people's eyes...

  • Use bright colors for small graphics to make them stand out.
  • Use subtle colors for large graphics so they don't overwhelm.

Use Color Psychologically
As an artist in the art of public speaking to change people's minds...

According to Greg Bandy in "Multimedia Presentation Design for the
Uninitiated" certain colors evoke certain emotions.
  • RED = Brutal, Dangerous, Hot, Stop!
  • DARK BLUE = Stable, Trustworthy, Calm
  • LIGHT BLUE = Cool, Refreshing
  • GRAY = Integrity, Neutral, Mature
  • PURPLE = Regal, Mysterious
  • GREEN = Organic, Healthy, New life, Go Money
  • ORANGE / YELLOW = Sunny, Bright, Warm
  • WHITE (if I make the example white you couldn't see it) = Pure,
    Hopeful, Clean
  • BLACK = Serious, Heavy, Profitable, Death Since "death" is a pretty
    heavy way to end this section, I will give you a reference to find out
    more about outstanding visual design.

Copyright 1998 - 2004

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